Full stack startup: symptom or clear winning strategy?
I read Chris Dixon’s post extolling the benefits of Full stack startups To paraphrase, Chris discusses that the old way for startups to go to market, particularly those attacking a large market full of incumbents, was to build something and then license it to large entrenched participants. The new way is to build all elements into a single service. Thus the “full stack” definition. In his post Chris mentions Tesla, Nest and Uber as some examples of new startups with a full stack approach.
First let’s look at the merits of the argument more closely
i) Apple is the ultimate full stack company. By guarding the entire stack they made all the other participants in each part of the stack competitors. Early iterations of Android were terrible compared to iOS. Yet Android thrived because hardware, software and telco companies needed it to survive. And now you’re at the point where Apple is
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